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Book front cover

Global Marketing: AND Marketing Management and Strategy: A Decision-orientated Approach

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Author

Mr Peter Doyle   Phil Stern   Svend Hollensen  

ISBN

1405883383

ISBN 13

9781405883382

Publisher

Financial Times/ Prentice Hall

Edition

Coursepack

Format

Paperback
Book front cover

Marketing Management and Strategy

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Author

Peter Doyle   Phil Stern  

ISBN

0273693980

ISBN 13

9780273693987

Publisher

Financial Times/ Prentice Hall

Edition

Format

Paperback