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Book front cover

Essentials of Global Marketing

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Author

Svend Hollensen  

ISBN

0273717847

ISBN 13

9780273717843

Publisher

Financial Times/ Prentice Hall

Edition

1

Format

Paperback
Book front cover

Global Marketing: A Decision-Oriented Approach

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Author

Svend Hollensen  

ISBN

0273706780

ISBN 13

9780273706786

Publisher

Financial Times/ Prentice Hall

Edition

Format

Paperback
Book front cover

Global Marketing: A Decision-Oriented Approach

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Author

Svend Hollensen  

ISBN

0273726226

ISBN 13

9780273726227

Publisher

Financial Times/ Prentice Hall

Edition

5

Format

Paperback
Book front cover

Global Marketing: AND Marketing Management and Strategy: A Decision-orientated Approach

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Author

Mr Peter Doyle   Phil Stern   Svend Hollensen  

ISBN

1405883383

ISBN 13

9781405883382

Publisher

Financial Times/ Prentice Hall

Edition

Coursepack

Format

Paperback
Book front cover

Marketing Planning: A Global Perspective

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Author

Svend Hollensen  

ISBN

0077104188

ISBN 13

9780077104184

Publisher

McGraw-Hill Higher Education

Edition

Format

Paperback