The Beermat Entrepreneur: Turn Your Good Idea into a Great Business (Paperback)
by Mike Southon (Author), Chris West (Author)
Book Description
"I recommend this book to any aspiring entrepreneur"" Charles Dunstone,
Founder, Carphone Warehouse."
Beermat Entrepreneur became an instant bestseller on publication in 2002. It
has helped tens of thousands of people thinking about starting a business to
understand how to turn a good idea into a great business.
"In the three years since Beermat Entrepreneur was originally published, Mike
Southon and Chris West have met literally thousands of people at every stage of
starting up, from thinking about it through to growing businesses. The
experiences and feedback of these people has overwhelming supported the Beermat
methodology. In this edition, the authors have distilled the feedback from
entrepreneurs to fine tune Beermat so that it offers exactly what entrepreneurs
are looking for. The new edition offers more advice on working with a bank to
your greatest benefit, more info on how to grow your business, and much needed
advice on what to expect and how to handle the 20-plus employee stage."
Synopsis
"I recommend this book to any aspiring entrepreneur" Charles Dunstone, Founder,
Carphone Warehouse. Beermat Entrepreneur became an instant bestseller on
publication in 2002. It has helped tens of thousands of people thinking about
starting a business to understand how to turn a good idea into a great
business. In the three years since Beermat Entrepreneur was originally
published, Mike Southon and Chris West have met literally thousands of people
at every stage of starting up, from thinking about it through to growing
businesses. The experiences and feedback of these people has overwhelming
supported the Beermat methodology. In this edition, the authors have distilled
the feedback from entrepreneurs to fine tune Beermat so that it offers exactly
what entrepreneurs are looking for. The new edition offers more advice on
working with a bank to your greatest benefit, more info on how to grow your
business, and much needed advice on what to expect and how to handle the
20-plus employee stage.
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